From: Lance Dublin []
Sent: Tuesday, November 14, 2006 6:02 AM
Subject: News and Views and Invitations - November
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November 2006

Dear Lance,

Welcome to the November issue of the D- Letter. I hope you are having a productive fall and have plans for a wonderful Thanksgiving and holiday season (... can it be the end of the year already?!?!).

I'm back from my four week pilgrimage in Tibet and already it seems to be fading into the 'past' as daily life takes center stage. But, the experience was truly once-in-a-lifetime. And, the many memories and images are now forever a part of me. I'll be posting pictures soon so you can see for yourself some of the truly amazing sights.

In this issue I want to bring your attention to the current state of the Web 2.0 world in the Facts for Thought and On My Mind sections, invite you to TOMORROW's "Let's Get Serious" webinar, declare the winner of the "What-I-Did- on-My-Summer-Vacation" contest, share with you some recent articles, and continue to define for you what it is I do for and with my clients.

Thank you for joining me. As always, I welcome your comments and feedback. Don't hold back.

My best,

in this issue
  • On My Mind
  • Facts for Thought
  • Let's Get Serious About e-Learning Implementation - Wednesday, November 15th
  • In Print and On-line
  • And, the Winner Is ...
  • Chief Solution Architect: Prophet and Poet

  • Facts for Thought

    "You can't solve tomorrow's problems with the thinking of today." Albert Einstein

    • Technorati is now tracking more than 57 Million blogs
    • Today, the blogosphere is doubling in size approximately every 230 days
    • About 100,000 new weblogs were created each day, again down slightly quarter-over-quarter but probably due in part to spam fighting efforts.
    • About 55% of all blogs are active, which means that they have been updated at least once in the last 3 months.
    • The globalization of the blogosphere continues. Our data appears to show both English and Spanish languages are a more universal blog language than the other two most dominant language, Japanese and Chinese, which seem to be more regionally localized
    • Coincident with a rise in blog posts about escalating Middle East tensions throughout the summer and fall, Farsi has moved into the top 10 languages of the blogosphere, indicating that blogging continues to play a critical role in debates about the important issues of our times
    Technocrati, November 6, 2006

    I invite you to submit your own facts for thought to be included in this section. Email them to me at

    Let's Get Serious About e-Learning Implementation - Wednesday, November 15th
    webinar 2

    It's time to really get serious about learning in today's world ... to separate out fact from fiction, truth from myth, cutting edge from bleeding edge, hype and hyberbole from what's real. This is a webinar for those serious about developing and then applying a comprehensive framework for implementing your e-learning successfully.

    Some companies get a better return on their e- learning investments than others. In these cases, both learners and their managers are more engaged and motivated, and the organization as a whole is more energized and supportive. Learning happens and is transferred into on-the-job performance. These companies have integrated proven techniques and approaches from change management and consumer marketing into an effective implementation plan.

    Please join me in this fun, highly interactive and informative webinar. The webinar starts at 2:00pm EST, goes for about an hour, and is FREE.
    I look forward to 'seeing' you online.


    In Print and On-line

    Check out these recent articles that talk about my work and it's impact on my clients:

    • "e-Learning Success: Engaging Organizations, Motivating Learners" in Chief Learning Officer magazine, November 2006
    • "John Muir Health: Bringing the LMS into the Corporate Culture" in Chief Learning Officer magazine, November 2006
    • "Five Questions... for Lance Dublin" in e-Learn Magazine, November 2006
    • "Engaging Your Learners, Motivating Your Managers and Energizing Your Organization: Seven Myths of e-Learning Implementation" in FOCUS Magazine, The Society of Pharmaceutical and Biotech Trainers, Fall 2006

    And, the Winner Is ...
    Smith Family

    Although I had intended to make the judging a collaborative process, this one entry stopped me in my tracks. So, using the power invested in me as the sponsor of this contest, I am awarding the 2006 "What-I-Did-On-My-Summer-Vacation" prize to:
    Sharadon Smith
    Here's what she wrote along with the picture above:

    "My husband and I took our two daughters (ages 8 & 9) to China for two weeks. We had a wonderful time trooping around China's famous sites -- terracotta warriors, Great Wall, Forbidden City & the Summer Palace, and the rivers and mountains of Guilin! My girls were great travelers and made each stop fun. However, our very favorite place to visit was the orphanage where my daughter spent the first 9 months of her life. We spent two days holding, playing and hugging 90 babies. We wanted to bring them all home! It's an experience we'll never forget! The photo shows us each holding one of the precious babies."

    Sharadon has well earned both the signed copy of my book "Implementing e-Learning" and bragging rights for 2006.


    Chief Solution Architect: Prophet and Poet
    lance tk04

    To paraphrase the world-renowned architect, Frank Lloyd Wright, a chief solution architect is both:

    • "... a prophet in the true sense of the term... if he can't see at least ten years ahead don't call him an architect"
    • "... a great poet. He must be a great original interpreter of his time, his day, his age."

    So, is it clear what I do now?

    For more information about the services I offer and the work that I do, please give me a call or visit my website.

    On My Mind

    There have been a recent series of articles in the San Francisco Chronicle citing a new and growing backlash. But, this time it's not an adult backlash. No, this time, its the millenials. The 'Y' generation.

    Yes, it's those same millenials who have embraced Web 2.0 and it's tenets of social networking - and have driven the value of sites like YouTube, Facebook and MySpace into the $100 of millions and even billions. Well, it turns out that they are now becoming sick of sharing. And, they also feel the adults have invaded their 'space' with unsolicited messages and advertisements. One writer has termed it 'social networking fatigue.'

    Between August and September traffic to the most popular social networking sites actually FELL: MySpace's audience dropped from 49.2 million to 47.2 million; Facebook from 8.9 million to 7.8 million and Microsoft's Windows Live Spaces from 8.2 million to 7.8 million.

    But, in all the conferences I've attended recently I've noticed an almost unquestioned reverence from learning professionals for blogs and wikis and vlogs and internal social networks. These are the sessions that are the most highly attended. This is where the buzz is. Yet, there is no conversation about the lessons we can draw from what is going on right now in the world around us.

    I feel we need to look beyond the hype and myths, and hopes and dreams of the Web 2.0 'promised land.' We need to understand what it means - from a learning perspective - when the web moves from 'monologue to dialogue', when all learners are also creators, when content creation is democratized, when social networking is the common frame of reference, and social media the new language of communication. This is the landscape of the future world of learning.

    I have some ideas about this that Iíll share with you in the next D-Letter. Stay tuned.

    Quick Links...

    Register Now for Free Webinars

    CLO MAgazine -- E-Learning Success: Engaging Organizations, Motivating Learners

    CLO Magazine -- John Muir Health: Bringing the LMS into the Corporate CultureJohn Muir Health: Bringing the LMS into the Corporate Culture

    eLearm Magazine -- Five Questions... for Lance Dublin

    ISPI Performance XPress Article

    ISPI Silicon Valley Chapter Article

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