From: Lance Dublin []
Sent: Tuesday, June 06, 2006 3:14 AM
Subject: News and Views and Invitations - June
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June 2006

Dear Lance,

Welcome to the June issue of the D- Letter.

Thank you yet again for all of your emails and calls and contributions to my blog. It's really gratifying to feel part of a vibrant community of doers and thinkers.

This month I want you to consider what we as learning professionls can learn from a recent study on search users in the Facts for Thought section, invite you to join me in de-mystifying the implementation of LMS/LCMS, continue to share with you what it is I do, and invite you to participate in a wonderful and, hopefully, fun contest.

Thank you for joining me. As always, I welcome your comments and feedback; don't hold back. My best, Lance

in this issue
  • On My Mind
  • Facts for Thought
  • June 7th Webinar: De-Mystifying LMS/LCMS Implementation - from Installation to Integration
  • 'What I Did on My Summer Vacation' Contest
  • What Does Lance Dublin Do? ... Continued
  • Continuous Improvement at DublinConsulting.Net

  • Facts for Thought

    "You can't solve tomorrow's problems with the thinking of today." Albert Einstein

    • Most people using a search engine expect to find what they are looking for on the first page of results
    • At most, people will go through three pages of results before giving up
    • 62% clicked on a result on the first page, up from 48% in 2002
    • 90% clicked on a link in these pages, up from 81% in 2002
    • 41% changed search engines or their search term if they did not find what they were searching for on the first page
    • 33% linked companies on the first page of results with top brands
      Source: Jupiter Research and iProspect, 2006

      I invite you to submit your own facts for thought to be included in this section. Email them to me at

    June 7th Webinar: De-Mystifying LMS/LCMS Implementation - from Installation to Integration
    webinar 2

    Learning management systems (LMS) are fast becoming standard business applications supporting a wide range of business units and functions. By their very nature they create change within the organization; change in technologies, change in process, change in roles and responsibilities, change in expectations – and more. Typically, the LMS vendors focus on figuring out the ‘hard stuff’ – getting the software and technology working and installed. They call this ‘implementation’ when, in fact, its purpose is to only ensure the LMS works. Making sure its used is all-to-often left for later or not addressed at all. But, it’s been proven that it’s the ‘soft-stuff’ – the people issues associated with getting learners engaged, managers motivated and the organization energized around the new system that are the most critical. In this session you’ll learn how to truly be successful with your LMS/LCMS by having a plan to take your organization from installation to integration.

    I look forward to seeing you online in this webinar on Wednesday, June 7th from 2:00-3:00pmEST. Register now from the Quick Links.

    'What I Did on My Summer Vacation' Contest

    I'm pleased to announce the first annual Dublin Consulting 'What I Did on My Summer Vacation' Contest!

    Where are your plans for this summer? What exotic locales, fascinating explorations, daring adventures, or just good ol' family fun do you have planned?

    The contest is simple:

    1. Have a great summer vacation.
    2. At the end of your vacation send me an email with a picture of yourself enjoying, exploring, adventuring, relaxing
    3. Include a one paragraph description/explanation

    In September I'll post all of the pictures on and we'll vote on a winner. The winner will receive a signed copy of my book "Implementing e-Learning" and earn bragging rights.

    What Does Lance Dublin Do? ... Continued
    lance tk04

    I like this description sent to me from a colleague in response to the question,"So, what title should I put on my business card?"

    Chief Solutions Architect

    e-learning. change. implementation. strategic thinking and design. knowledge management. communications. instructional design. learning. change management. learning management systems. LCMS. learning architecture. change leadership. strategy. program development. training. organizational development. stakeholder assessment. internal marketing. change implementation. organizational redesign. education. executive coaching. integrated performance support. curriculum design

    Continuous Improvement at DublinConsulting.Net

    Work continues. Please take a look and give me your feedback on how I can make the site more informative and more useful to you.

    Also, this is another reminder that I’m changing my email address to make it easier for you and others to reach me. From now on please send email to me at:

    On My Mind

    I've often referred to training as the Rodney Dangerfield of professions. For those who don't know Rodney Dangerfield, he was a comedian best known for the line "I don't get no respect" and his monologues on that theme.

    For the last 25 years, I've been hearing the same complaint from training and learning professionals that they also 'don't get no respect.' No respect from senior management, no respect from mid management, no respect from line management, no respect from the sales organization, no respect from IT ... and the list goes on and on.

    And what do we do about it? Most often we search for yet another 'silver bullett'. Some quick fix or the latest and greatest technology; a shiney new toy that everyone will want. All the time not realizing that what we are being asked to do is let go of what Peter Senge popularized as our 'mental models'. To let go of being training-centric. To become worker- focussed, performance-driven, and business-minded so we can make learning-at-the-speed-of- work a reality at least in my lifetime.

    Isn't it about time we consider 'we don't get no respect' because we really still just haven't earned it?

    I welcome your reactions and thoughts.

    Find out more....
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