From: Lance Dublin []
Sent: Thursday, February 15, 2007 4:07 AM
Subject: News and Views and Invitations - February 2007
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February 2007
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Dear Lance,

Welcome to the February issue of the D- Letter.

In this issue I want to share with you an amazing video on Web 2.0, rant at you about mental models and courses, introduce you to the e-learning / learning tune-up, invite you to my next 'Let's Get Serious' Webinar on Learning 2.0, and tell you about two other February events.

Thank you for joining me. As always, I welcome your comments and feedback. Don't hold back.

My best,

in this issue
  • On My Mind
  • Facts for Thought
  • Let's Get Serious About Learning@the-Speed-of-Work/Life
  • It's Time for a Tune-Up: Get Peak Performance from Your e-Learning / Learning Programs
  • Upcoming Events - Training 2007 & eLearning Forum

  • Facts for Thought
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    "The problems that exist in the world today cannot be solved by the the level of thinking that created them."

    Web 2.0 ... The Machine is Us/ing Us

    You must watch this wonderful video recently posted on the Internet.

    Informative. Challenging. Entertaining. Fun. Creative. Powerful.

    Make sure to read the comments as well - and add your own.

    Let's Get Serious About Learning@the-Speed-of-Work/Life
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    webinar 2

    On Thursday, February 22nd join me for the second webinar in my Winter Series, Let's Get Serious About New Learning Technologies: Learning-at-the- Speed of Work/Life

    The vision of learning-at-the-speed-of-work/life is becoming closer to a reality. Blogs and v-logs, wikis and group chat, podcasts and VODS , RSS and social networks all make it possible to enhance, extend and enable learning in ways we have never imagined before. The world of learning 2.0 is upon us. And, as always, it's often difficult to separate out fact from fiction, truth from possibility, leading edge from bleeding edge, opportunity from misadventure. This is the session for those of you ready to take a serious look at the latest learning technologies and understand how to effectively apply them in your organization.

    You and your colleagues are invited to join me for this FREE webinar on Thursday, February 22nd from 2:00 - 3:00pmEST. I look forward to 'seeing' you online.

    P.S. If you want to review a recording of the first webianr in this series, Let's Get Serious About New Learning Approaches, click on the Quick Link.

    It's Time for a Tune-Up: Get Peak Performance from Your e-Learning / Learning Programs
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    No doubt about it. If you owned an expensive car, you would regularly take it in for a tune-up. Shouldn’t you do the same with your much more costly e-learning / learning programs?

    Companies everywhere are trying to do more with less. And they know the way to put off major purchases is by getting the extra mile out of what they already have in place - spending a little on ‘preventive maintenance’ and increased performance rather than a lot on a new vehicle or adding more ‘options’.

    I'm not the only one talking about the value of tune-ups. The theme of Elliott Masie's LMS 2007 Learning Systems User Group is "Take Your LMS for a Tune-Up". I'd like to say 'great minds think alike', but it's an idea that just makes sense now.

    Your e-learning / learning programs have been around a while and they have some miles on them. But, when was the last time you stopped what you were doing to re-think your strategy, re-visit your overall learning architecture, re-consider your technologies, re-examine your processes? When was the last time you stoppped to consider what it would take to increase usage, expand your impact, and deliver more meaningful business results?

    That time is now.

    Give me a call or send me an email and let's start a conversation about the kind of tune-up that is right for your organization.

    Upcoming Events - Training 2007 & eLearning Forum
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    1. February 25th-28th -- Training 2007 in Orlando: Join me for a panel on leadership development, and sessions on aligning your learning/e-learning strategy with your organization's needs and implementing your e-learning by motivating learners and managers, and energizing organizations to produce results
    2. February 27th - eLearning Forum in San Jose: Don Tapscott, one of the world's leading business strategists, shares insights from his new best selling book (co-author Anthony Williams) Wikimonics: How Mass Collaboration Changes Everything

    I look forward to seeing you at either event or both!

    On My Mind
    Lance Dublin Formal

    Where is the proof that the course is the most effective means to train people, to organize and present powerful learning, to ensure people acquire and apply new skills and knowledge? I've searched the Internet and have yet to uncover that conclusive scientific study that proves beyond the shadow of a doubt what appears to be a commonly understood and shared belief, courses = learning.

    So then, how did we - and I mean the learning profession - become so enamored with courses? How did it come to pass we think about most learning events as courses? We plan learning in course containers? We implement systems to launch and track courses? How did we become so sure that courses = learning?

    I believe it's because of our collective mental model. Peter Senge in his book "The Fifth Discipline: The art and practice of the learning organization" said mental models are "deeply ingrained assumptions, generalizations, or even pictures or images that influence how we understand the world and how we take action."

    What must have been the mental models of these gentlemen and the people of their time?

    • "The telephone may be appropriate for our American cousins, but not here, because we have an adequate supply of messenger boys." - British experts, c.1900
    • "Aircraft are interesting toys, but of no military value." - Marshal Foch, France, 1912
    • "The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?" - Associates of David Sarnoff, manager of an early US radio network, 1920s.
    • "I think there is a world market for as many as 5 computers." - Thomas Watson, head of IBM,1943.
    • "There is no reason anyone would want a computer in their home." - Ken Olsen, founder of Digital Equipment Corporation, 1977

    But are we falling into the same trap with our mental models for courses? Can you imagine how learning might take place without courses? Can you envision how teachers might teach and learners might learn without courses? Can you consider the possibility that courses have more to do with economics than learning?

    It's time we seriously challenge this mental model. It's time we let go of the mistaken belief that courses = learning.

    Quick Links...

    "Let's Get Serious" Webinar Series Registration

    Webinar Recording Archive

    "E-Learning Success: Engaging Organizations, Motivating Learners"

    "John Muir Health: Bringing the LMS into the Corporate Culture"

    "Five Questions... for Lance Dublin"

    “"What we have here is . failure to communicate” - ISPI


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